12 Frameworks We Used to Send 50 Million Cold Emails in 2025
The exact frameworks we ran to collect over $10 million in cash for our clients this year. Everything we learned from sending at scale for Fyxer AI, RB2B, Testimonial Hero, and 19 more clients we haven't talked about yet.
Watch the full 16-minute walkthrough of every framework, including the bonus 13th that isn't in the written guide.
How this playbook came together
Most agencies brag about their own revenue. Very few will show you what their clients actually collected. That's the only number that matters.
I sat down at the end of 2025 and wrote out the 12 core frameworks that drove every cold email result we produced this year. None of this is theory. It's the exact playbook we run today for Fyxer AI, RB2B, Testimonial Hero, and a bunch of others we're about to start talking about.
Maybe one of them helps you too.
What these frameworks actually did
- •$4.3M in peak annual pipeline driven by cold email
- •4,200 new signups per month at peak from cold alone
- •132M contacts mapped across the full TAM
- •$11,136,602 in lifetime net revenue to date
- •Two years of continuous cold email engagement
- •Next business already in motion with Adam Robinson
The 12 Frameworks
Every principle we run on every client, in order.
There's a 13th framework. It's only in the video.
Twelve frameworks made it into this written playbook. One didn't. It's the most counterintuitive principle we run, and it rewrote how we think about everything above. That one I only share in the full video walkthrough.
Watch the full breakdown at the top of this page to get it.
Want us to run this exact system for your company?
We build these 12 frameworks into your outbound channel from scratch: infrastructure, testing, segmentation, and attribution, end to end. If you're ready to put real weight behind cold email, this is the fastest path we know.
No obligations. No pitch deck. We'll walk through your specific situation and tell you if we can help.