Documentation
Everything we’ve published, in one place.
01Resource index
All Docs
System Blueprint
Lead Gen Machine
How our outbound system is built, step by step, and the tools we run it on.
Interactive Tool
Lead-Gen CAC & ROI Calculator
Run your own numbers. What a customer costs you, how many leads you need to break even, and where your ROI tops out. Built on agency benchmarks.
Interactive Tool
Cold Email ROI Modeler
Model your whole cold email funnel. Enter your email to unlock Phase 1 projections, total market potential, and what the numbers look like as you scale.
Free Skill
The Lead Waterfall Skill
A free Claude skill. It finds your dream customers, checks their emails, drops the junk, and hands you files you can send from.
Free Build Prompt
The AI Pool Build Prompt
A free build prompt for your coding agent. It plans before it writes, tells you the risks up front, then builds a local pool that rotates across your Claude and Codex accounts on its own.
Playbook
The “Private Ad Network” Cold Email Playbook
Run cold email like a private ad network. Reach a whole market every 30 to 60 days, test the offer before you test the wording, and measure revenue instead of replies.
Playbook
12 Frameworks We Used to Send 50 Million Cold Emails
The exact frameworks we ran in 2025 to collect over $10 million in cash for clients like Fyxer AI, RB2B, and Testimonial Hero.
Roadmap
Zero to $5 Million a Year from Cold Email
The roadmap we follow to turn cold email into a channel that brings in millions in revenue, and how we did it for Fyxer AI.
Deep Dive
AI Copy Analysis
We pointed Claude Code at 708,000 cold emails and found our best-looking campaigns were our worst. Everything that surprised us, and the copy system we run on that data now.
Launch Plan
The MoltSets Launch Plan
The exact plan we're using to launch MoltSets to 1,000,000 emails a month, plus an intro to Halo, the platform we run it on.
Playbook
Positive Reply Playbook
What we do with a positive reply to turn it into a booked call, and the steps we follow every time.