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Interactive Tool

Lead-Gen CAC & ROI Calculator

Put in your LTV, offer type, and market size. You'll get your ideal CAC, break-even lead volume, and monthly ROI ceiling, based on the average campaign results from our client base.

Your numbers

What a customer is worth to you, and how they buy.

$
%
Your market

How many people we could email for you.

We'd email each person in your TAM once every two months.

What you can pay

The most you can spend to win a customer.

Ideal CAC
$333
Ideal Fee per Freemium Sign Up
$100
Revenue per Customer
$667
Projected results

What a month looks like at our conservative benchmark.

Projected Sign-Ups (Monthly)
75
Projected Paid Customers (Based on Your Conversion Rate)
23
Total Fees to Agency
$7,500
Total Estimated Monthly LTV After Fees to Agency
$15,341

Want to talk it through?

TAM over 1M or LTV over $30K?

If your market is that big or your LTV is that high, the numbers are worth going through together. Book a short call and we'll run them with you.

Projections use a conservative email-to-lead benchmark drawn from campaigns we ran for our clients. Your results will almost certainly differ, and a brand-new program takes time to reach steady numbers. These estimates gauge the potential of your market and are by no means a guarantee of results if you engage our services.