Cold Email ROI Modeler
See the revenue ceiling for your total addressable market, then model what it takes to get there. The benchmarks come from real client campaigns.
What can a prospect do on your website today?
Tell the model your market size, what one new customer is worth, and the conversion rates your team already knows.
Annual gross profit per customer: $6,000
These start at our conservative defaults. Change them to compare cautious, average, and best-case campaign economics.
Compare against a real Directive benchmark
The sales-led benchmark behind our Directive work. Click one to fill in that client's email ratio and downstream conversion assumption.
Enter Your Email to See Results
Your inputs are set. Enter your work email to unlock the full model output: Phase 1 projections, full TAM potential, and scaling economics.
Your email is only used to unlock the results. No spam.
Start with a limited email volume so you can prove the email funnel, sales funnel, paid conversion, and retainer math with real data.
Retainer
$25,000/mo
Emails / Mo
250,000
Phase 1 Test Snapshot at Series B Volume
Phase 1 Result
Phase 1 is modeled to be profitable by /mo before scale.
Phase 1 isn't the prize. It buys evidence on of your TAM so you can decide whether the funnel is worth scaling in Phase 2.
Your TAM is bigger than our largest preset test volume. We can build a custom validation plan if you want Phase 1 to cover more of the market.
Min Close Rate
to cover the retainer
Max Email:Reply Ratio
that still breaks even
Positive Replies / Mo
positive replies needed in one month
Break-Even Customers / Mo
to cover $25,000 retainer
If Phase 1 proves the funnel, this is what the same economics could produce across your entire reachable market.
If the Phase 1 funnel holds across your full TAM
This models broad market coverage, not a multi-email sequence. Each prospect gets one email per cycle.
What this costs if you do it yourself
Running this in-house means paying for domains, inboxes, and data (about $0.135 per email) plus a GTM engineer to run it (about $10,833 per month at the average GTM engineer salary, before taxes and benefits). At emails a month that comes to about per email, or per month. With SAS it is $0.10 per email, or per month.
You save about per month with SAS.
Compare your selected plan against the full-TAM volume.
Plan Coverage
Above Series B, pricing scales at $0.10 per email.
Phase 2
Required
Scale After Validation
Expand once the model is proven.
Choose more fixed capacity or add success fees after Phase 1 data is real.
Increase Retainer
Buy more monthly capacity with predictable fixed spend.
Add Success Fees
Let SAS carry more scale risk and earn more when customers are created.
See a path to ROI?
If the numbers look good, book a short call and we'll build a plan to get you to message-market fit.
Benchmarks are drawn from our best-performing client campaigns; your results will almost certainly differ, and a brand-new program is unlikely to hit these top-tier numbers right away. These estimates gauge the ceiling of potential and are by no means a guarantee of results if you engage our services.