Done-for-you cold email for B2B companies
Outbound Lead Generation Service That Emails Your Entire Market
We cold email your full total addressable market (TAM) and run the whole system for you. Each week, a person on our team writes one email, we send it to your whole list, and it points buyers to your site instead of asking for a reply. Launch in as little as one week.
- $999,750 closed ARR for Directive Consulting
- 67 positive replies a month for Vidico
- 100+ companies served
For B2B teams with a working sales process. We bring buyers to your site and your calendar. Your team closes them.
100+ Companies Trust SAS with Their Outbound
- 800.com
- Abe
- Amplifyy
- Amsive
- Arvo
- Authority.inc
- Balto
- Bluente
- Bridgepointe Technologies
- Coffee
- Concord Technologies
- Curate
- CyberGlobal
- Dash.fi
- Datacy
- Dawnguard AI
- Demi
- Directive
- Docket
- Eddy
- Eric Partaker
- Fleming Accounting Solutions
- Fusepoint
- Fyxer
- Gamma Prime
- Hiver
- Hoick
- Horizon Dev
- Kalungi
- Karrot AI
- Landbase
- Levanta Labs
- Local SEO Search
- Loopex Digital
- Maple
- Nexco National
- OAD
- Ocean.io
- Paraform
- Pastease
- Pavilion
- PentX
- Pie
- Ping
- Polycam
- Portrait Analytics
- Power Digital
- Practice Capital
- Privy
- Product Marketing Alliance
- Propellic
- Pulse
- Quarterzip
- Quotable AI
- RB2B
- Reach
- recruitRyte
- Redline Capital
- Relloe
- ResiDesk
- Retention.com
- RevGen Labs
- Riipen
- Riverside
- RiverX.ai
- ROAS AI
- RoboSize.ME
- SailTime
- SalesRoads
- SCALIS
- Scrut Automation
- SE Ranking
- Sellinger
- Sentic
- ShipScience
- Silverback Strategies
- Simplicity VoIP
- Single Grain
- SmartScout
- Sola Security
- sparkfive
- Storylane
- Strala
- SuiteOp
- Swipesum
- Sybill
- Takeoff
- TalentMatched
- Testimonial Hero
- Touchstorm DataLabs
- TripleKey
- Turbin
- Underground Ecom
- Vestara Advisors
- Vidalytics
- VirtualWorkforce
- Voiceform
- Voyageur Group
- WealthReach
- Webserv
- WispAI
- Wiza
- Yotpo
- Yourco
- ZEROTO1
Why SAS
Why Teams Choose Our Outbound Lead Generation Service
If you run outbound yourself, you’re probably reaching a small slice of your TAM. You load a hand-picked list into Instantly or Apollo, send a campaign, and move on.
That leaves most of your market without a single email from you. And the people you do reach hear from you once, maybe twice, then drop off your radar. RB2B, a B2B website visitor identification tool, went from $0 to $4M in ARR in its first six months. Cold email brought in 42% of that revenue.
We built Sales Automation Systems (SAS) to close that gap.
Your Full TAM, Not a Sample
We don’t email a hand-picked slice of your market. We clean and verify your whole list, then email all of it.
Live in as Little as One Week
We map your TAM, clean the list, and get your first email approved and sending.
Fully Managed
Infrastructure, lead sourcing, copywriting, and campaign management are included on every tier. Your team handles the meetings.
Published, Flat Retainers
Plans start at $6K/month on a flat quarterly retainer. Expand once you’ve seen your campaign data.
How it works
How Our Outbound Lead Generation Service Works
Most cold email tries to pass as a one-to-one note from a sales rep: an AI-written first line, a new email every day from warmed-up inboxes, and “worth a quick chat?” at the end. Spam filters and buyers both know what that looks like. We do the opposite. Your market gets one well-written email a week that reads like it came from a company worth hearing from.
Map and Clean Your TAM
We find and segment your entire market using our own data sources. Before anything sends, the list is verified and cleaned, so you aren’t paying to email addresses that bounce.
Write One Email a Week
A person on our team writes every email. No AI-written copy and no spun versions of the same message. You approve each one before it goes out, and you can flag anything we shouldn’t say.
Send It to Your Whole List
The week’s email goes to your full list in one batch, in the send window our sending partner picks from its own data. No warmup period and no daily drip. Bigger lists go out over about three days.
Send Buyers to Your Site
Instead of asking for a reply, each email links to a page on your site, such as a case study or a booking page. We track who opens and clicks, then follow them through to sign-ups, booked meetings, and paying customers. Meetings are the number we chase.
Map and Clean Your TAM
We find and segment your entire market using our own data sources. Before anything sends, the list is verified and cleaned, so you aren’t paying to email addresses that bounce.
Write One Email a Week
A person on our team writes every email. No AI-written copy and no spun versions of the same message. You approve each one before it goes out, and you can flag anything we shouldn’t say.
Send It to Your Whole List
The week’s email goes to your full list in one batch, in the send window our sending partner picks from its own data. No warmup period and no daily drip. Bigger lists go out over about three days.
Send Buyers to Your Site
Instead of asking for a reply, each email links to a page on your site, such as a case study or a booking page. We track who opens and clicks, then follow them through to sign-ups, booked meetings, and paying customers. Meetings are the number we chase.
Your Week with SAS
- Thursday: last call for copy changes and new leads.
- Friday: we build and upload the lists, and you get an update in Slack.
- The following week: the email sends to your whole list.
- End of week: opens, clicks, and the sign-ups and meetings that trace back to them.
Founders Taylor Haren and James Nolle are directly involved in campaign strategy and execution on every account. SAS has run outbound for more than 100 companies, including Fyxer at 1.9 million emails a week.
Client results
Client Results
in closed ARR from cold email in roughly six months. In the first month alone, they logged 54 positive replies and 28 booked intro calls.
“If you have the chance to work with them, take it. You won’t regret it.”
Devin Range, Head of Sales
in peak annual pipeline revenue in eight months. Fyxer started with a small consulting engagement to find out whether cold email could get running fast enough to sign up thousands of users before December.
Vidico
qualified positive replies per month within 10 weeks. Before working with us, Vidico had spent 3 to 4 years testing different copy, domains, and tools with little consistency.
“They built an engine that quadrupled our pipeline.”
Laura Chaves, Strategic Marketing Manager
The Alliance
concurrent multi-path campaigns in four months.
“We came to Taylor with a highly complex and tricky project which he absolutely nailed.”
Pedro Yiakoumi, VP Revenue
Pricing
Pick Your Sending Volume
Start with a flat quarterly retainer. Expand once you’ve seen your campaign data.
Series B
250K emails/month
As low as
$25k/month
Series A
125K emails/month
As low as
$12.5k/month
Seed
60K emails/month
As low as
$6k/month
Included on Every Tier
Add-Ons (All Included with Series B)
You can move up a tier once you’ve seen the numbers.
Service vs software
Why a Service Instead of Software
You can buy Instantly, Smartlead, Apollo, or Clay and run cold email yourself. Those are good tools.
But running the tools is only part of it. You’ve also got to build the infrastructure (multiple sending domains, authentication, deliverability monitoring). You’ve got to source, verify, and clean your full TAM. You’ve got to write a new email every week that people want to read. And you’ve got to track which emails turn into meetings, not just replies.
Cold email at this scale is simple to understand and hard to run. We launch in as little as one week and email your full TAM from the first send.
You could also hire an SDR. But that person still needs the domains, the data, and the sending infrastructure, plus time to ramp up before they’re sending at full volume. With SAS, you can launch in as little as one week.
If you’re comparing providers, see the three questions to ask any cold email agency.
Fit
Who SAS Is Built For
We work best with companies that are ready to cover their entire market.
Best fit
- SaaS, AI, and B2B services companies
- Large TAM (1M+ contact market)
- High lifetime value ($15K+ per customer)
- Working sales process in place
- Product-market fit already proven
Not a fit
- Small TAM (under 10K contacts)
- Low lifetime value (under $1K)
- No sales follow-up system
- Pre-launch products
- Inconsistent offers
If you don’t have a team to take the meetings, we’re not the right service. We send buyers to your site and into your calendar. You’ll need someone on the other end to close them.
Email Your Whole Market, Not a Slice of It
Every buyer you don’t email is a conversation that never starts. We’ll reach them all, starting in as little as one week.
Book Intro CallFAQs
Outbound Lead Generation Service FAQs
What is an outbound lead generation service?
An outbound lead generation service finds the buyers in your market and contacts them first, instead of waiting for them to find you. SAS does this with cold email. We build and clean your full contact list, write one email a week by hand, send it to your whole market, and track the sign-ups and meetings that follow.
How fast can you launch?
As little as one week. We map your TAM, clean the list, and send your first email once you’ve approved it.
What kind of results should I expect?
Directive closed $999,750 in ARR from cold email in roughly six months. Vidico hit 67 qualified positive replies per month in 10 weeks. We’ll walk you through benchmarks for your market on an intro call. You can see more on our client results page.
Do you close deals for us?
No. We bring buyers to your site and into your calendar. Your sales team handles follow-up and closing. You’ll need a working sales process before we start.
Why don’t your emails ask for a reply?
A “worth a quick chat?” ask is the first thing buyers and spam filters learn to ignore. Our emails link to a page on your site instead, and we track who goes on to sign up or book a meeting. That gives you a number you can tie to pipeline, not just a reply count.
How much does SAS cost?
Plans start at $6K/month for 60K emails a month on the Seed tier. Series A is as low as $12.5K/month for 125K emails, and Series B is as low as $25K/month for 250K emails. Every tier includes infrastructure, lead sourcing, copywriting, and campaign management.
What’s the minimum commitment?
A flat quarterly retainer. Start with the tier that matches your goals, prove the channel, then expand.
Can I keep using my existing tools?
Yes. We run the sending for you, separate from your team’s inboxes, so you don’t have to change the tools you already use.