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We Reviewed 5 HeyReach Alternatives for Cold Outreach

Quick Summary

The right HeyReach alternative depends on how much outreach you want to own. Sales Automation Systems is our top pick for managed cold email if you have a large B2B market and a proven offer. For self-serve outreach, consider Expandi for flexible LinkedIn follow-ups, Dripify for team coordination, Lemlist for email and LinkedIn sequences, or Apollo for prospecting and outreach.

Here’s our top 3 picks:

ToolBest ForStarting Price
Sales Automation SystemsB2B teams that want done-for-you cold email across their full TAMAs low as $6K/mo
ExpandiTeams wanting LinkedIn outreach with behavior-based follow-ups$79/mo (annual)
DripifySales teams coordinating prospecting across reps$59/user/mo (annual) team management from $79/user/mo (annual)

Sending More Messages, But Still Short On Sales Conversations?

HeyReach may handle the sending, but your team still has to give prospects a reason to reply. If you’re spending hours building lists, rewriting messages, and checking campaigns without enough sales conversations to show for it, it’s understandable to look elsewhere.

Your next option depends on what you want to change. You may want to keep outreach on LinkedIn, add cold email, or hand campaign management to a team that runs it for you.

We’ve compared five HeyReach alternatives, with a closer look at why you’d consider each and where it might fall short.

Why Listen To Us?

At Sales Automation Systems, we’ve run cold email for more than 100 companies. Directive Consulting saw 54 positive replies and 28 booked intro calls in month one, then closed $999,750 in ARR in about six months.

Directive and Abe results with Sales Automation Systems, with a quote from Devin Range of Directive Consulting

We bring that experience to this comparison, looking beyond features to what it takes to turn outreach into sales conversations.

What is HeyReach?

HeyReach LinkedIn sequence builder

HeyReach automates LinkedIn outreach across multiple accounts. Agencies and sales teams use it to send connection requests and follow-up messages, rotate senders, and manage replies in a shared inbox.

The tool’s focus is LinkedIn outreach. For cold email, it connects with separate sending software like Instantly and Smartlead, so you can coordinate both channels without replacing your email setup. Pricing starts at $79 per sender per month, or $63 per sender per month when billed annually.

Why Teams Look for HeyReach Alternatives

Messages Can Feel Generic at Scale

Adding a first name or company name doesn’t give someone a reason to reply. You still need to understand the prospect and write something worth their attention. Across dozens of sender accounts, that work can be hard to keep up with.

Some G2 reviewers want more flexibility here. One asked for better dynamic text and AI insights; another wanted shorter gaps between messages so conversations would feel more natural.

One prospect told us on a sales call that they stopped using HeyReach because the messages didn’t sound like them. They wanted outreach they felt comfortable putting their name to.

Cold Email Requires Another Tool

HeyReach handles LinkedIn outreach. To add cold email, you’ll need a separate tool like Instantly or Smartlead, with its own subscription and setup. Its native integrations let you coordinate the two channels, but you still have to manage two tools. If you want email and LinkedIn built into the same product, that’s a reason to consider alternatives.

Bugs Can Disrupt Outreach, and Account Restrictions Remain a Risk

One G2 reviewer said a LinkedIn connection bug kept them from using the software for more than a week, and slow support prolonged the issue. Other reviewers praise support, so experiences vary.

Account safety deserves a separate look. LinkedIn prohibits unauthorized automation and says it can lead to temporary or permanent restrictions. That risk applies across LinkedIn automation tools, including HeyReach. For teams that rely on LinkedIn for business development, losing access to an established profile is another reason to look beyond HeyReach.

5 Best HeyReach Alternatives

  1. Sales Automation Systems
  2. Expandi
  3. Dripify
  4. Lemlist
  5. Apollo.io
ToolBest ForStarting PriceWho Runs the Campaign
Sales Automation SystemsTeams that want done-for-you cold email across their full TAMAs low as $6K/moSAS team
ExpandiTeams wanting LinkedIn outreach with behavior-based follow-ups$79/mo (annual)You
DripifySales teams coordinating prospecting across reps$59/user/mo (annual) team management from $79/user/mo (annual)You
LemlistTeams wanting email and LinkedIn in one sequence$87/user/mo (annual) for MultichannelYou
Apollo.ioRevenue teams that need prospecting data and outreach in one platform$49/user/mo (annual)You

Pricing was verified in October 2026. Plans and prices may change, so check each provider’s website for the latest details.

1. Sales Automation Systems

Sales Automation Systems homepage

Sales Automation Systems (SAS) is a done-for-you cold email service for B2B companies. We email your entire total addressable market (TAM) every 30 to 60 days, rather than a small sample. Learn more about our outbound lead generation service.

We map your TAM, source leads, set up sending infrastructure, write copy, and run campaigns. Founders Taylor Haren and James Nolle stay involved on every account, with no handoff to a junior team.

With our services, Directive Consulting generated 54 positive replies and 28 booked intro calls in month one. Its team closed $999,750 in ARR from cold email in about six months. Fyxer reached $4.3M in peak annual pipeline revenue in eight months, while Vidico hit 67 qualified positive replies per month within 10 weeks.

Archie Hollingsworth, co-founder and CRO of Fyxer AI, on the cold email channel Sales Automation Systems built and managed

All sending runs on separate satellite domains to protect your main domain’s reputation. We manage deliverability and test offers, angles, and value propositions on smaller segments before scaling the winning message across your full TAM. The focus is message-market fit over heavy personalization at scale.

Teams coming from HeyReach also notice that the day-to-day work disappears. You don’t manage campaigns, troubleshoot deliverability, or write messages yourself. We handle the operation to generate positive replies and booked intro calls. Your team handles sales follow-up and closing.

Key Features

  • Full TAM coverage: Reach 100% of your addressable market every 30 to 60 days.
  • Enterprise email infrastructure: Set up and maintain separate satellite domains, warming, and deliverability monitoring so your main domain stays clean.
  • Offer testing and copywriting: Write, test, and iterate on messaging until we find the version that books calls, then scale it.
  • Lead list sourcing: Build targeted contact lists matched to your ideal customer profile across your full market.
  • Campaign management: Run, monitor, and adjust campaigns daily without you touching a dashboard.
  • Founder-level involvement: Our founders, Taylor Haren and James Nolle, work directly on campaign strategy and execution for every client.
  • Flat quarterly retainer: You’ll start with a predictable cost, then expand once you’ve seen campaign data.

Pricing

  • Seed: as low as $6,000/mo (60K emails/mo)
  • Series A: as low as $12,500/mo (125K emails/mo)
  • Series B: as low as $25,000/mo (250K emails/mo)

All tiers start with a flat quarterly retainer. Visit our pricing page for more details.

Pros

  • You don’t manage any tools, domains, or copy. We run the whole outreach operation for you.
  • Separate satellite domains protect your main domain reputation as volume scales.
  • Your campaigns are built by the founders, who have run cold email for 100+ companies.

Cons

  • Cold email is our focus. You’ll need a separate setup for LinkedIn, cold calling, or SMS.
  • We’re a better fit for large contact markets. If your prospect list is small and narrowly defined, our approach may be more than you need.
  • We bring in positive replies and booked intro calls. Your team takes it from there with sales follow-up and closing.

2. Expandi

Expandi dashboard with LinkedIn Social Selling Index and daily stats

Expandi suits sales teams and agencies that want to keep LinkedIn outreach but build more flexible follow-ups. It combines LinkedIn actions and email in sequences that change based on how a prospect responds.

If you want a HeyReach alternative that gives you more control over each prospect’s next step, Expandi is worth considering. Your team still handles targeting, copy, and campaign management.

Key Features

  • Conditional sequences: Set different follow-ups based on a prospect’s actions.
  • LinkedIn and email outreach: Combine connection requests, LinkedIn messages, and email follow-ups in one sequence.
  • Visual personalization: Add personalized images, GIFs, and videos through paid integrations.
  • Campaign controls: Prioritize campaigns, exclude prospects, and prevent duplicate outreach.

Pricing

  • Business: $79/mo (annual), or $99/mo (monthly) per account.
  • Agency: Custom pricing for teams needing 10+ seats or white-label features.

Rating

G2 rating: 4.3/5

Pros

  • You can keep LinkedIn as your main channel and add email follow-ups without a separate sequence builder.
  • Conditional workflows let you adapt follow-ups instead of sending everyone through the same steps.
  • Blacklists and duplicate checks prevent unwanted outreach.

Cons

  • Personalized images, GIFs, and videos cost extra.
  • Campaign settings take time to learn, especially when you’re managing several workflows.
  • LinkedIn account restrictions remain a risk.

3. Dripify

Dripify team management dashboard

If your team wants a more consistent prospecting approach across reps, Dripify is a good option. You can share sequence templates, track individual performance, and prevent teammates from contacting the same prospect. For teams moving from HeyReach, Dripify lets them keep LinkedIn outreach while adding email in the same workflow.

Key Features

  • LinkedIn and email sequences: Combine connection requests, messages, and emails with delays and conditions.
  • Team management: Share templates, assign roles, and monitor reps on Advanced.
  • Email finder: Find and verify prospects’ business email addresses.
  • Campaign analytics: Track results, with step-level reporting and A/B testing on Advanced.

Pricing

  • Pro: $59/user/mo billed annually or $79/user/mo monthly.
  • Advanced: $79/user/mo billed annually or $99/user/mo monthly.
  • Enterprise: Custom pricing.

Rating

G2 rating: 4.5/5

Pros

  • Email and LinkedIn sequences are included on every paid plan.
  • Shared templates and duplicate checks keep team outreach organized.
  • Campaigns keep running when your browser is closed.

Cons

  • Team management, lead tagging, and A/B testing require the Advanced plan.
  • Each LinkedIn account needs its own paid seat, so costs grow as you add reps.
  • Only 100 email finder credits are included monthly, with no rollover.

4. Lemlist

lemlist multichannel sequence with LinkedIn, call, email, and WhatsApp steps

Lemlist suits teams that want cold email and LinkedIn automation in one workflow. You can build sequences across both channels without paying for a separate LinkedIn tool. It also gives you more ways to personalize outreach, including AI-generated opening lines based on prospect data. If you care more about making each message relevant than sending more of them, Lemlist gives you more to work with than HeyReach’s template variables.

Key Features

  • Multichannel sequences: Build workflows that combine email, LinkedIn, and phone steps in one campaign.
  • Advanced personalization: Add custom images, personalized videos, and dynamic landing pages to outreach.
  • 450M+ lead database: Access a built-in contact database for prospecting.
  • AI writing assistant: Generate personalized first lines and sequences based on prospect data.

Pricing

  • Email: $55/mo (annual) or $69/mo (monthly). Unlimited users on the workspace
  • Multichannel: $87/user/mo (annual) or $109/user/mo (monthly). Adds LinkedIn, calling, SMS
  • Enterprise: custom pricing

Rating

G2 rating: 4.6/5

Pros

  • Email and LinkedIn in one sequence, so your outreach is coordinated without stitching tools together.
  • Personalization features (custom images, video, dynamic pages) go well beyond basic merge fields.
  • The $55/mo Email plan covers unlimited users for the workspace, which is strong value for email-only teams.

Cons

  • LinkedIn automation is only available on the $87+/user/month Multichannel plan, so cost scales quickly with team size.
  • LinkedIn automation is less sophisticated than dedicated LinkedIn tools like HeyReach or Expandi.
  • Deliverability management requires more manual work than platforms like Expandi or Dripify.

5. Apollo.io

Apollo.io people search results

Apollo.io is a sales intelligence platform for teams that want prospecting, contact enrichment, and outreach in one place. You can filter prospects by job title, industry, and company size, enrich your list, then build sequences with email and phone steps.

For teams moving from HeyReach or looking for an alternative, the edge is having that workflow together. Apollo also supports LinkedIn steps, though it offers less automation than a dedicated LinkedIn tool.

Key Features

  • 275M+ contact database: Find prospects by job title, industry, company size, technology stack, and more.
  • Multichannel sequencing: Run email, phone, and LinkedIn steps in coordinated workflows.
  • Intent data: Identify companies showing buying signals relevant to your ideal customer profile.
  • AI research agent: Surface relevant context on each prospect before outreach begins.

Pricing

  • Free: $0. 900 credits/year, 2 sequences, basic filters
  • Basic: $49/user/mo (annual) or $65/mo (monthly). 30,000 credits/year, unlimited sequences, CRM integrations
  • Professional: $79/user/mo (annual) or $99/mo (monthly). 48,000 credits/year, US dialer, 5 mailboxes, AI research
  • Organization: $119/user/mo (annual, min 3 users) or $149/mo (monthly). 72,000 credits/year, international dialer, 15 mailboxes, SSO

Rating

G2 rating: 4.7/5

Pros

  • Prospecting data, enrichment, sequencing, and calling are all in one place.
  • There’s a free plan that’s valuable for small teams testing outbound for the first time.
  • Detailed search filters make it easier to build a list around the people you want to reach.

Cons

  • The credit system can make costs harder to predict, especially when you need more credits than your plan includes.
  • Email deliverability is weaker than dedicated cold email tools.
  • Per-seat pricing scales quickly as teams grow. You’ll feel it on the Professional and Organization plans especially.

How We Compared the HeyReach Alternatives

We looked at what each option offers teams looking for an alternative to HeyReach:

  • Channel coverage: Can it replace your LinkedIn workflow, add cold email, or run both together?
  • Messaging flexibility: How much can you tailor messages beyond names and company details, and who does that work?
  • Campaign ownership: Does your team run the campaigns, or does a service handle targeting, copy, testing, and setup?
  • Cost to switch and scale: What will you pay for senders, mailboxes, data credits, and any extra tools you still need?

How to Choose the Right HeyReach Alternative

Decide Whether LinkedIn Still Needs to Be Part of the Workflow

If you want to keep LinkedIn and add email, Expandi, Dripify, and Lemlist might be good options. Expandi is worth a look for conditional follow-ups, Dripify for coordinating reps, and Lemlist for message personalization. Apollo includes LinkedIn tasks alongside email and calling, but those tasks require manual action.

Decide Who Will Handle the Day-to-Day Work

Who will refresh lists, review replies, and test new copy? Expandi, Dripify, Lemlist, and Apollo all need someone to run the campaigns. If those jobs keep landing on an already stretched founder, consider Sales Automation Systems. It suits businesses with large markets, proven offers, and a sales team ready to follow up and close.

Match the Tool to the Work You Already Have Covered

If you have prospect lists and copy ready, test how Expandi handles your follow-up logic or how Dripify organizes outreach across reps. If finding suitable contacts takes most of your time, Apollo brings prospecting, enrichment, and outreach together. For messages that need more than basic text fields, explore Lemlist’s personalization options.

Test the Client Handoff if You Run an Agency

Before committing, set up a sample workspace and check account access, reply handling, and reporting. Expandi offers an Agency plan with white-label options and client reports. Dripify’s Advanced plan is worth a closer look if you need to oversee reps, share templates, and prevent duplicate outreach. Count the LinkedIn accounts you’ll connect, since per-account or per-user charges can add up.

Spend Less Time Running Outreach and More Time Taking Sales Calls

If you’re leaving HeyReach because outreach takes too much of your time, another tool may leave you with the same workload. Someone still has to build the lists, write the right messages, and work out why replies have dropped.

At Sales Automation Systems, that’s our job. We run cold email from lead sourcing through campaign testing and deliverability. Your team handles the conversations and closing.

Book an intro call to see how we can help you reach more of your market without managing the outreach yourself.

FAQs

Is There a Done-for-You Alternative to HeyReach?

Yes. If you’d rather spend your time talking to prospects than running campaigns,Sales Automation Systems manages cold email for you, from lead sourcing and sending infrastructure to copy, testing, and deliverability. Your team follows up with interested prospects and closes deals.

Can HeyReach send cold emails?

No, HeyReach doesn’t send cold emails itself. It automates LinkedIn outreach and connects with email tools such as Instantly and Smartlead, so you can coordinate both channels. You’ll still need a separate email subscription.

What is the best HeyReach alternative for cold email?

Lemlist is worth considering if you want to run email and LinkedIn outreach together. Apollo suits teams that also need prospecting data and contact enrichment. For more sales conversations without the daily campaign work, Sales Automation Systems runs cold email across your full total addressable market (TAM). Your team handles follow-up and closing.

How much does HeyReach cost?

HeyReach’s Growth plan starts at $79 per sender per month, or $63 with annual billing. Agency starts at $999 per month for 25 senders. Unlimited costs $2,999 per month, with a fair-use cap of 300 senders. Prices and plan limits can change, so check HeyReach’s pricing page for the latest details before signing up.