05Section 5 of 8
MEETINGS - How to ask for a call
We booked 92 meetings for WealthReach from roughly 293,000 emails over 90 days, with zero positive responses.
Those people could book directly. They didn't need to respond and ask us to send them somewhere else.
What allows us to do this is what’s called Halo. It’s our own private infrastructure that gets us near 100% deliverability while enabling us to track open rates, click through rates, include buttons, images, and anything else.
If you don’t have this, you can’t get those same results without burning inboxes.
What you CAN do is optimize for responses and respond to them FAST.
When someone does respond, you’ve got work to do. They say they're interested, someone on the team gets back to them, and then they need to open another email and pick a time. If they lose interest between those steps, the positive response doesn't get us very far.
So I want to see what happens when we give them a clear way to take the next step immediately. In the 12.2 million-email analysis, direct meeting asks booked the most meetings per send.
12.2 MILLION-EMAIL ANALYSIS
Direct asks booked more meetings per send.
Meetings booked per 100,000 emails
Direct meeting ask
60 meetings / 222,232 emails
27.0
Soft meeting ask
644 meetings / ~3.8M emails
17.1
Interest check
705 meetings / ~6.3M emails
11.2
These are the rates in the original post. Send totals for the last two groups were rounded, so dividing by those totals gives slightly different rates.
The original analysis reported 27 meetings per 100,000 emails for direct asks, 17.1 for soft asks, and 11.2 for interest checks. The groups booked 60, 644, and 705 meetings respectively; the last two send totals were rounded.
View original chartFor our hypothetical agency, I could ask:
Can we look at one LinkedIn campaign together for 20 minutes? We'll show you the first change we'd test to get more qualified demos.
The commission software would have a different next step. We're offering a sample plan they can try themselves. I'd link to it directly, because requiring a demo would make them wait for something they could already use.