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When cold email doesn’t work
Most examples in this guide come from my video and our client work. They span different clients, audiences, offers, time periods, and conversion events.
I also published a program that didn't work.
Over four months, we sent about 800,000 emails for Eric Partaker. Reply rates were twice our benchmark, but the program produced zero paying customers.
I told Eric that cold email wasn't the right channel. If you've honestly tested delivery, offer, creative, and audience and the downstream number is still zero, the answer may be to stop. I don't care how good the reply rate looks.
To this day, he still recommends us to everyone he knows.
I’m honest with every prospect about whether I think cold email will work or not.
Sometimes I don’t think it will, and it totally does.
Sometimes the opposite.
What I do know is that we find the truth by testing.
Read the full story: Cold Email Not Right for Every Business: A Real Story from a 1M-Follower CEO